Privacy Policy

Last updated: October 2026

Introduction

ItemIQ (“we,” “our,” or “us”) builds tools for reseller product workflows, including our iOS/mobile application (“App”) and connected web experiences. We are committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you use the App or otherwise interact with our services described here.

Information We Collect

Personal Information

  • Email address (for account creation)
  • Name and organization information
  • Profile information you choose to provide

Usage Information

  • Photos and listing-related content you upload or capture for processing within the App
  • App usage statistics and analytics
  • Device information and operating system
  • Crash reports and error logs

How We Use Your Information

We use the information we collect to:

  • Provide and maintain our services
  • Process your photos using AI technology
  • Improve our app and develop new features
  • Send you important updates and notifications
  • Provide customer support
  • Ensure security and prevent fraud

Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your photos and data are stored securely using industry-standard encryption.

Data Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties except:

  • With your explicit consent
  • To comply with legal obligations
  • To protect our rights and safety
  • With trusted service providers who assist in our operations

Third-Party Services

Depending on features you enable, our services may integrate with third-party providers including:

  • Google Cloud–based APIs and tooling for AI and media processing where applicable
  • Firebase / Google Cloud for authentication, databases, hosting, analytics, crash reporting, and related infrastructure
  • Stripe for payments and billing (when you purchase credits or subscriptions through the App or the website)
  • Marketplace or commerce platforms you choose to connect (for example eBay, Shopify, or TikTok Shop) pursuant to OAuth or similar authorization flows
  • Apple App Store (and optionally TestFlight) for app distribution

Use of third-party accounts is voluntary and subject to those services’ respective terms and privacy policies.

Website analytics and ad measurement

We use Google Analytics, Google Ads and OpenAI (ChatGPT) ads measurement to measure public website visits, clicks to create an account or open our App Store page, completed website registrations, and which ads led to them. We do not include your name, email address, password or item records in these events, page addresses keep only Google ad-click identifiers and approved campaign tags, and we never enable advertising personalization or Google signals.

Without your OK (before you choose, or if you choose “No thanks”), Google's tag runs in consent mode with all storage denied: it sets no cookies and sends only limited, cookieless signals, such as the page, device and browser type, and whether an ad click led to a signup, which Google uses to estimate results in aggregate. If you choose “Accept cookies,” Google Analytics and Google Ads may use cookies and pseudonymous identifiers to measure visits and ad-driven signups more precisely. You can change your choice using “Analytics preferences” on our public pages. Read how Google uses information from sites that use its services.

OpenAI (ChatGPT) ads. We also advertise in ChatGPT. Only if you choose “Accept cookies,” and only when your browser's time zone is outside Europe, we load OpenAI's measurement pixel, which may set cookies to tell us whether a ChatGPT ad led to a website signup. When you finish creating an account it sends OpenAI a registration event with a one-way coded identifier, never your name, email address, password, account ID or item records, and we do not turn on OpenAI's automatic matching of contact details. If you choose “No thanks,” the pixel never loads and its cookies are cleared.

When you create an account on our website, we also record on your account which of our campaign links or referring websites brought you (for example, an Instagram post or a partner link), so we can tell which marketing works. This is kept in your browser for up to 30 days before you sign up and is not shared with Google or other advertisers.

Google ad clicks. Only if you chose “Accept cookies” and arrived from a Google ad, we also keep that ad click’s identifier (a random code Google adds to the link) with your account. If you later save your first item in ItemIQ, our server sends Google Ads that click identifier and the time, once, so we can tell which ads lead to people who actually use ItemIQ. We never send your name, email address, password, account ID or item records with it, and choosing “No thanks” removes the identifier from your browser before signup.

iOS app analytics

The ItemIQ iOS app asks before collecting optional analytics. If you allow it, Google Analytics for Firebase collects app usage information, such as app launches, device model, operating system and app version, engagement, approximate location derived from your IP address, whether you saved your first item, and, if you installed the app from an Apple Search Ads result, which campaign and keyword it came from (Apple provides this without the advertising identifier). Analytics uses an app-instance identifier. We do not send your account ID, email address, item photos, descriptions, SKUs or upload paths as analytics data, we do not collect the advertising identifier, and we do not enable advertising personalization.

If you decline, the app does not collect analytics. You can change your choice at any time in Profile settings in the app; the choice applies to that device. Withdrawing stops future collection but does not delete data already collected.

Browser Extension

Teams that use the ItemIQ browser extension for live selling and pick, pack and ship have a separate policy that explains what the extension reads on marketplace pages and what it sends to ItemIQ: ItemIQ browser extension privacy policy.

Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your account (see “Account deletion” below)
  • Opt-out of marketing communications where applicable
  • Request information about data portability, where technically feasible

Account deletion

If you created an ItemIQ login, you may permanently delete your account from inside the mobile App:
Profile → Settings → Delete account, then confirm.

What happens when your account is deleted:

  • Your Firebase Authentication identity is removed, so you can no longer sign in with those credentials.
  • Your primary user profile stored at users/{your account id} is deleted.
  • Your connected marketplace/link integrations tied to your user id (such as connections you authorized for platforms like eBay, Shopify, or TikTok Shop) are removed from our databases.
  • Social “following” edges we store that reference your email or uid are removed.
  • If you made payments through Stripe, we attempt to remove the Stripe customer profile associated with your account; Stripe may retain certain transaction records under its obligations.

What may not be erased immediately: uploaded images, SKU history, org-shared inventory datasets, aggregated analytics, backups, offline archives, and similar operational content may persist for a period for security, troubleshooting, contractual obligations tied to organizations you belonged to, or legal retention—even after your login is deleted. Such content typically cannot be recalled by signing in once your account deletion has completed.

For account-deletion assistance or GDPR-related inquiries, email privacy@itemiq.com; for general support, email support@itemiq.ai.

Children's Privacy

Our app is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

  • Email: privacy@itemiq.com
  • Support: support@itemiq.ai
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